How to improve brand perception

6 steps to improve customers' perception of your brand

1. Identify your audience and understand how they perceive your brand.
2. Develop and maintain a positive connection with your customers.
3. Be open to feedback and strive to improve.
4. Leverage user-generated content to your benefit.
5. Share real customer testimonials.

1. What makes up brand perception?
2. How can customer perception be improved?

What makes up brand perception?

Brand perception is the sum of a consumer's feelings, experiences, and thoughts about a product or service. It's what people believe a brand represents, rather than what a brand says it represents.

How can customer perception be improved?

So, to make these improvements for your customer perception: First, consider how you market your business. Next, consider how you reflect and respond to customer reviews too - both good and bad. Finally, consider how effective your online customer service really is.